Please connect on LinkedIn to receive updates or ask me a question. 3 Types of Content for the B2B Buyer’s Journey As we said, one of the most difficult parts of marketing to B2B buyers is generating enough content. The average number of tactics (or types of content… They are easily shareable on social media and can be used as part of email marketing campaigns. If this is an audience you’d like to tap into, check out these examples of successful marketers who publish regular podcasts: is a digital marketing expert and top-ranked entrepreneur by Forbes. A white paper is a persuasive content piece, a seamless blend of facts, logic and stories to promote a certain B2B product or service in a low-key and non-pushy manner. or brand. Grab a plugin to transform your text post into an. Other types of content marketing … Here’s a nifty infographic by HubSpot that explains why infographics are good for your site’s search engine optimization (SEO) strategy. Case studies are extremely valuable in that they take a close look at. The content marketing strategy of 2020. Your goal for your B2B content writing is to make your audience aware of your brand, to educate them, and to answer their questions, so aim to put yourself in the same mindset as your customers. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. offers a variety of white papers on topics about behavioral economics in ecommerce shopping. Infographics provide marketers a chance to inform their target audiences with attractive visuals they’ll remember. Though you may use the same content types as B2C marketers, their distribution channels and message may vary dramatically. Your goal for your. Case studies are extremely valuable in that they take a close look at how your company helped a customer or brand. Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected as suggested by our content marketing matrix.. Chart of the day: Case studies, best practice advice and how to guides are the most effective types of content.. A recent survey of over 600 B2B marketing professionals reveals what types of content they found to be the most effective. This is different to research I have seen before. US Office:  2093 Philadelphia Pike #2308Claymont, DE 19703 +1 (503) 616-4870 Israel Office:  Hadarim Street Sde Warburg, 4493500 +972 (54) 561-7400, © 2016 Copyright All Rights Reserved to KeyScouts, Unfortunately, pure magic won’t do the trick. 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